UX Design & Research | Aug-Oct 2021, Apr-Aug 2022 (finalize)
Groovy Groceries is a university grocery app that helps college students find ways to use their school dining dollars, budget their spendings, plan out meals, and grocery shop with ease.
User research, affinity diagramming, empathy map, user persona, user flow, info architecture, low-high fidelity wireframing, and prototyping
Figma & Miro
Emily Song (UX Designer)
How might we help students stay on top of their grocery needs?
I conducted user surveys to find out about preferences and barriers that can impact a user's grocery shopping experience.
Additionally I asked users how they may go about planning meals or budgeting.
After gathering the responses, I made an affinity diagram to help me consolidate the information.
From here, I grouped common patterns into 6 main findings:
I consolidated these findings into an empathy map in order to consolidate our user's needs, wants, actions, and thoughts.
I then specified our user's wishes, needs, and struggles.
Creating an information architecture helped me to map out user navigation and understand experience connections within our system.
My initial design for mid to high-fidelity wireframes lacked visual cohesion and sufficient user feedback. Therefore I took some time to study more interface design, and gain valuable critique from UX mentors and users on my work.
I came back to iterate oncemore on the three main experiences for Groovy Groceries: shopping, meal planning, and budgeting. Gaining much feedback on my designs, I made key changes to my previous work.
1. Students can browse through university-affiliated store for items
2. Discounts and purchases allow use of student card (or other payment cards)
3. Delivery and in-store pickup availability for student convenience
1. Students can quickly view weekly spending compared to weekly limit
2. Weekly Activity Bar Graph display spending categories
3. Detailed Transactions document monthly spending trend & recent purchases
1. Fast selection of a specific day of chosen week
2. Meal plan edits and additions made for the day
Grocery purchases, planning, and budgeting can vary diversely between our users. I aimed to create a solution to allow our users the flexibility and efficiency of addressing their need, whether that be all experiences this product has to offer or portions of it. Through iterating on specific flows of our solution multiple times, this greatly allowed me to further think through our users' experiences within that particular aspect of our overall solution.
In the future I want to achieve a majority of our respondents to be university students, and to incorporate more user interviews within our design cycle. From the feedback, I could then further iterate on the designs.
